Who WE ARE
We are a proudly Mexican company,
leaders in the beverage industry.
We are specialists in production, marketing, distribution, and innovation of fruit-based beverages, constantly thinking about satisfying the needs of our consumers with high quality products.
Presence
Our extensive and solid experience in Mexico has allowed us to position our products in international markets.
12
plants
3
master distribution centers
+180,0002
of warehousing
482,676
points of sale
7
strategic distribution centers
67
retail centers with +1,400 routes
Our brands
Brands and products
We have a wide portfolio of juices, nectars and soft drinks to meet the tastes and needs of each of our consumers according to their lifestyle.
8 categories:
Juices and nectars
Orangeades
Energy drinks
Fruit juice and soft drinks
Sports drinks
Bottled and flavored water
Vegetable juices
Oral serums
Associated brands*
* As of May 2022 Nescafé, CarlosV and Nesquik cease to be associated brands
Value chain
We take care of our consumers by applying the highest quality standards in our value chain, offering them products that meet their needs, while aligning with the quality and safety requirements of national and international standards and certifications.
We promote sustainable practices along our value chain to achieve joint growth and offer the best products.
Our value chain
1
From farm to hand
(harvest)
2
Mainly Mexican producers
(collection)
3
Agricultural cultivation
4
State-of-the-art technology
(juice/product processing and packaging)
5
Countrywide distribution
6
Consumption
7
External recycling
Orange, Mango, Apple, Grapefruit, Pear, Peach, Guava, Pineapple, Grape, Strawberry, Banana, Cranberry, Pomegranate, Coconut, Nopal, Tomato, Celery, Carrot.
The investments needed for the development of innovative ideas are managed by the PLM Committee.
Download 2021 Releases
Ethics and integrity
Our daily actions, words, and behaviors matter. Through the Code of Conduct we promote our values and goals, to act and make decisions always with rectitude and integrity.